Laura Behrens Wu: Amazon Prime conditions buyers to abandon carts over shipping
Laura Behrens Wu · Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu · Y Combinator · Sep 4, 2017 · at 0:19
Shippo co-founder and CEO Laura Behrens Wu discusses how Amazon Prime has changed consumer expectations around e-commerce checkout shipping rates.
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“The reason why people care about shipping today is that shipping directly affects conversion rates. So it's no longer just a means to an end to get your item from A to B. E-commerce stores they needed to be able to convert their customers because customers are expecting free and fast shipping. Amazon Prime has taught them that. And whenever they see shipping rates at checkout that are unexpected or too high, they drop off and they go to Amazon to try to find the same things.”
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