Meesho CEO Vidit Aatrey explains to YC Partner Adora Cheung how Reliance Jio's cheap data served as a primary tailwind for Meesho's growth.
Insight
Aatrey: Meesho solves trust deficit via community social sellers
“What we end up using is we leverage trust of people in your own community who come and start these social stores and then start selling to people around them, especially in unbranded products where you have no idea what will happen to this product after a mont…”
Insight
Endlessly scaling customer support indicates underlying product flaws
“If, for example, if you keep scaling customer support, if you need customer support, that means there's something wrong with the product, right? So you have to go back to the drawing board and understand why are people calling me, right? And then you start opt…”
Prediction Not checkable as stated
Facebook will fail if it attempts hands-on commerce operations
“Even if they start doing, it'll have to stop at some time, because this is one of the few things that are going to happen on WhatsApp. It's not the only thing that's going to happen.”
Insight
Aatrey: First-time founders err by letting VCs dictate product direction
“It's the biggest mistake most first-time founders do, right? They think, hey, they are going to fund us. Like, if you just listen to them, things are not going to work out. But it's never the case. You have to believe in what you're doing.”
Prediction Not checkable as stated
Aatrey: Most Indian startups will build for Tier 2 and 3 audiences
“Especially, I think for the next 10 years, most products that we built in India will be built for tier two, tier three audiences. Right? And most of these people who will be building startups will come from Metro, will come from IITs. And they will not be them…”
Insight
Aatrey: Western-inspired products cannot work for Tier 2–4 Indian users
“They don't behave in the same way as Western users do. So you can't get the same in Western inspired product into India and get, make it work for them.”