Product, marketing, code, and design are renderings of one core idea
Des Traynor · Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom · Y Combinator · Dec 13, 2017 · at 25:15
Des Traynor, co-founder of Intercom, discusses how companies must keep all functions aligned around the same underlying narrative and mission.
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“Product and marketing and code and design are all like, they're all renderings of the same core idea.”
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