Des Traynor
10 statements across 1 episodes · 1 bullish · 2 bearish · 1 people on the record · first statement Dec 13, 2017 by Des Traynor · said 1 times in 1 episodes since 2018 · across every show →
On the record as a speaker too: Des Traynor's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Craig Cannon (1)
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2018 1 mention in 1 episode
Everything said about Des Traynor, oldest first
Dec 13, 2017
Startups building products to solve small, rare problems never succeed
“The next piece I would say to people is like, you have to find, you know, be really wary of solving a small, rare problem. You can solve a big problem. You can solve a rare problem. Sorry, you can solve a small problem, fine. A rare problem, fine. But small an…”
Dec 13, 2017 neutral
Dec 13, 2017 negative
Dec 13, 2017
High-touch founder onboarding requires charging more than nine dollars a month
“If you're going to spend 30 minutes talking to every single customer who needs to install, and you've no bigger picture as to how you're not going to be necessary, you need to be charging more than nine dollars a month.”
Dec 13, 2017 positive
Dec 13, 2017 neutral
Dec 13, 2017 neutral
Marketing organization structures lack standard playbooks and vary across companies
“I've talked to maybe 50 different VPs of marketing at this point about how their marketing org is structured, and they're all different. Like, very, like, not just different as an, ooh, you put one person in, but like, substantively different. Like, even like,…”
Dec 13, 2017 negative
Engineering-driven paid search rarely works as a deterministic growth engine
“The engineer's approach to marketing is, like, We're going to hire a marketer, and they're going to find the keywords that are CAC LTV positive. That is, the customer acquisition cost is less than the LTV, and we're going to dump all of our fifty million dolla…”
Dec 13, 2017
Dec 13, 2017
Relying strictly on attributable marketing causes overall growth to suffer
“In general, the marketing world is one where you move from like, This is really hard to attribute, and it costs a lot of money down to, like, hey, we spent seven cent and it kicked ass, right? But that whole thing is a spectrum, and you have to be willing to d…”