Knoop: Zapier built an app directory and landing pages before the product
Mike Knoop · Mike Knoop on Product and Design Processes for Remote Teams with Kevin Hale · Y Combinator · Mar 6, 2019 · at 8:24
Zapier co-founder Mike Knoop describes the lean validation process used before coding the product.
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“We, so we built our app directory before we built the product. Before we launched in TechCrunch, that whole story was, ah, pre, that, we had been working on Zapier for about five months, I think, at that point. The very first thing we did when we sat down was we built our app directory, which was landing pages, and we used that to try and gauge what people wanted us to build.”
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