Green: Brands are upgrading site search from keywords to AI conversations
Kirsten Green · Legendary Consumer VC Predicts The Future Of AI Products · Y Combinator · Jun 27, 2025 · at 21:39
Forerunner Ventures founder Kirsten Green discusses how consumer adoption of ChatGPT is reshaping e-commerce search expectations.
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“Talking to a lot of scaled brands and retailers in particular, that one of the challenge, like, one of the first challenges that they're trying to address with new AI tools is search on their sites. Because they're all built on keywords. And people are showing up to do conversational search.”
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