user interview
2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jul 25, 2019 by Eric Migicovsky · across every show →
Everything said about user interview, oldest first
Jul 25, 2019 negative
Migicovsky: Asking users hypothetical feature questions yields bad data
“Second mistake that we pretty much all make is we talk about hypotheticals. We talk about what our product could be. We talk about features that we want to build. We ask questions like we ask questions like, if we built this Feature. Would you be interested in…”
Jul 25, 2019 positive
Migicovsky: User interviews must extract data, not pitch or sell
“The goal of a great user interview is to extract information from the person that you're talking to extract data that will help you improve the product, or improve your marketing, or improve your positioning. It is not to sell them on using your product.”