User Interview
topic on 1 show · 2 statements across 1 episodes
the Y Combinator Startup Podcast
2 statements about User Interview, every show
Migicovsky: Asking users hypothetical feature questions yields bad data
“Second mistake that we pretty much all make is we talk about hypotheticals. We talk about what our product could be. We talk about features that we want to build. We ask questions like we ask questions like, if we built this Feature. Would you be interested in…”
Migicovsky: User interviews must extract data, not pitch or sell
“The goal of a great user interview is to extract information from the person that you're talking to extract data that will help you improve the product, or improve your marketing, or improve your positioning. It is not to sell them on using your product.”