Substack

“So I'm not saying that everything's going to be individuals and there's not going to be any big sort of media things, but I think it's going to look like there's a meteoric rise of individual creation.”

“I mean, just, A, because text is really easy to, like, you know, if you have, like, a webpage, you can share it, and if you get an email, you can forward it, and so we often see, this is something I think you don't see in podcasting, but if you have a newslett…”

“And the advice we give people is basically take your best, most accessible, most focused stuff and make that free. Right? Like make your sort of like your very thoughtful essay on a specific topic free, because that's how people are going to share it. That's h…”

“I think the pendulum's really heavily swinging the other way now. Like people that were sort of like my generation were like the least likely to want to pay for stuff. And we are getting increasingly more likely to want to pay. And then younger generations are…”

“I suspect as I kind of hinted before that there's a lot of podcast advertising that's in a little bit of like an emperor's new clothes state where like too much is it's overpriced. And because there's just not metrics there, it's just like waiting for like som…”

“If you get to a place where you have a newsletter that people are regularly reading, like if they're just regularly opening it chances are you'll be able to charge for it if you want to at some level, because it's actually harder to make something that's good …”