subscription box
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 4, 2017 by Laura Behrens Wu · across every show →
Everything said about subscription box, oldest first
Sep 4, 2017 neutral
Laura Behrens Wu: Subscription box models succeed by weaponizing unsubscribe friction
“And as soon as you subscribe to something, it is hard to unsubscribe. That's the other component there. So, and then people like to be surprised. Like if you're already paying for it, it's like you get, give them your credit card number once, and then you forg…”