Subscription Box
topic on 2 shows · 2 statements across 2 episodes
the Y Combinator Startup Podcast
the Startup Ideas Podcast
2 statements about Subscription Box, every show
Matty Mo: Viral TikTok art styles can be monetized as subscription boxes
“Any content that's going viral related to a creator inventing a new style of making work and sharing it on TikTok is a product that could be sold on a monthly basis as a box company or in a marketplace.”
Laura Behrens Wu: Subscription box models succeed by weaponizing unsubscribe friction
“And as soon as you subscribe to something, it is hard to unsubscribe. That's the other component there. So, and then people like to be surprised. Like if you're already paying for it, it's like you get, give them your credit card number once, and then you forg…”