paid budgets
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 27, 2018 by Eli Schwartz · across every show →
Everything said about paid budgets, oldest first
Sep 27, 2018 bearish
Schwartz: Paid ad budgets will suffer substantial cuts under GDPR
“The other big advantage is that paid budgets are now going to take a huge hit. Because of GDPR, we've gone to this nightmare scenario where you don't know if your paid budgets are working because you can't track users until users Agree to be tracked.”