paid acquisition

“Because of the pressures of just straight acquiring, like, paid acquisition is the pressures are so high on there, that's when you see things move more towards organic, because you're always trying to reduce the cost of customer acquisition.”

“So at scale, content is not at all how we get users today. But in the early days, or at least it's still some of the way we get users, but not the main source. Which is paid acquisition.”

“If paid acquisition is the only way that you are able to grow your company, then I'm gonna discount that channel of growth greatly. That is because if you actually get really popular, you can actually start being someone significant, Let's say becoming a hundr…”

“I think in the early days using paid users is actually cheating growth and you should avoid it as much as possible.”

“I would treat this as paid acquisition, actually. You're spending money to acquire customers, and if you stop spending, those customers won't appear.”