Minimum Viable Product

“The number one reason why people stay in research is they can't build their MVP.”

“Launch as soon as you have a quantum of utility, which means as soon as you're, there's one person in the world who is glad that you launched, because now they can do something that they couldn't do.”

“Typically, the longer it takes, the more you're going to have MVP and problem drift or customer drift. If you decide to only build your MVP in two weeks, it's a lot easier to stay on task and make sure actually solving that problem for that customer.”

“I don't really like the word viable, because it's kind of insinuating that you're gonna put like the, like, just the least crappy thing you can out there. I much prefer the word remarkable. So minimum remarkable product. Ah, the product that is the least you c…”

“In the first few months, you need to prove your concept. You need to have an MVP. You can do that with code. You can do that with sales, whatever.”

“If you can find a small population of people that have enough of a problem that the other folks aren't solving, that they're willing to use something that's pretty bad, that's a very good sign. If the only way you can find any group of users, even 10, even a h…”

“One of the hacks that I like to use at this stage is to actually layer the MVP onto the existing product. So for example, if there's already some software that your users, not your users, like the people in the community are already using to track their compet…”

“Instead of iterating on the product, like building more features, they actually iterate on the market.”

“Their standard for getting a product into even beta at Google is 10 X what an MVP in a startup is, and they just have to unlearn. It's like, can anyone find this useful? Launch.”

“Don't over-intellectualize this process. Really, you just want to start designing the MVP as fast as you can, but you want to make sure you have accurate information when you decide the MVP.”

“If you can't get anyone to use your MVP, it's probably not an MVP.”

“I wouldn't call it an MVP. It's probably like an MVQP, like a minimum viable quality product. Because again, you don't want to lose trust by experimenting with something out in the world.”

“I always tell people, like, I think if you don't, if you can't minimize your surface area and solve the problem with a very clear set of boundaries, you haven't found the right problem to solve.”