LTV
4 statements across 3 episodes · 0 bullish · 3 bearish · 3 people on the record · first statement Dec 13, 2017 by Des Traynor · across every show →
Everything said about LTV, oldest first
Dec 13, 2017 negative
Engineering-driven paid search rarely works as a deterministic growth engine
“The engineer's approach to marketing is, like, We're going to hire a marketer, and they're going to find the keywords that are CAC LTV positive. That is, the customer acquisition cost is less than the LTV, and we're going to dump all of our fifty million dolla…”
Apr 27, 2018 negative
Clean, minimalist mobile games struggle to generate high lifetime player values
“I think it's like difficult to create high LTV games with that style.
Because I think you do want like passionate niche audiences, which can be large, but they want like to sort of gravitate around a sort of certain theme or something like that.
If they're goi…”
Apr 27, 2018 neutral
May 8, 2019 negative
Halligan: CAC and LTV metrics are unhelpful in a startup's first year
“And then later, we really got obsessed with cost to acquire a customer, and total lifetime value of customer, and what's the return on that cost to acquire a customer. That's not very helpful in your first year of a startup, though.”