Ed Baker
7 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jun 23, 2017 by Ed Baker · across every show →
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Jun 23, 2017
Baker: Facebook Relied on Organic Growth While Uber Scaled Paid Acquisition
“So, Facebook, we didn't really do very much paid acquisition, but at Uber, we had an entire performance marketing team. Well, initially it was a one-person team, but ultimately became a team where we would actually spend money to acquire both riders and driver…”
Jun 23, 2017
Jun 23, 2017 neutral
Jun 23, 2017 positive
Jun 23, 2017
Jun 23, 2017 neutral
Elman: Airbnb's growth team expanded from 3 to over 100 people
“Ed joined Uber to start the growth team when it was five people, and then over the three and a half years became kind of VP of both product and growth for kind of all of Uber, and Gustav joined, and the Airbnb growth team was him and two other people when he g…”