Baker: Friending Was Facebook's Number One Driver of User Retention
Ed Baker · Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator · Jun 23, 2017 · at 7:02
Ed Baker, former growth lead at Facebook and Uber, discusses how Facebook discovered its core growth levers during a panel on scaling platforms.
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“Most of the growth team at Facebook at the time was actually focused on friending, because we discovered at Facebook that friending was the number one driver of retention and engagement.”
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