customer acquisition

4 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Apr 27, 2018 by Holly Liu · across every show →

Everything said about customer acquisition, oldest first

Apr 27, 2018 neutral

Insight

Mobile game studios must reserve at least $5 million for user acquisition

“If you're gonna spend money on Customer acquisition reserve at least five million dollars. That was like a year or two ago, I know.”

Holly Liu Apr 27, 2018 ▶ 21:25 Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator

Apr 27, 2018 negative

Insight

Game studios with large budgets should not rely solely on paid ads

“Even if you have a big budgets, I wouldn't spend it all on customer acquisition. You're just not going to get like bang for your buck.”

Holly Liu Apr 27, 2018 ▶ 34:01 Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator

Jun 26, 2019

Insight

Hockenmaier: Scaling to $100M revenue typically requires one dominant channel

“To get to a hundred million in revenue, typically, 70, 80% of all new customer acquisition is coming from one channel.”

Dan Hockenmaier Jun 26, 2019 ▶ 6:20 Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator

Dec 15, 2022 positive

Insight

Epstein: Higher prices create margins to outspend rivals on customer acquisition

“It also turns out that when you charge more, you get higher margins and you're able to build a bigger moat. This means if you have higher margins than your competitors, you can pay more to acquire a customer, which means you can acquire all of the customers be…”

Aaron Epstein Dec 15, 2022 ▶ 23:52 Startup Business Models and Pricing | Startup School · Y Combinator

customer acquisition

Everything said about customer acquisition, oldest first

Turn any episode into a week of clips.