Mobile game studios must reserve at least $5 million for user acquisition
Holly Liu · Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator · Apr 27, 2018 · at 21:25
Holly Liu (cofounder of Kabam) discusses the soaring cost of customer acquisition for launching and scaling mobile games.
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“If you're gonna spend money on Customer acquisition reserve at least five million dollars. That was like a year or two ago, I know.”
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