Algolia

“I remember when we implemented Algolia in Product Hunt, you know, Ryan, the founder, that was before Product Hunt became huge, and he didn't have, like, any resource to implement search himself, and so we remembered the Stripe story. We did it. Like, he gave u…”

“At Algolia, we didn't have a sales deck before we got to ten million ARR.”

“Well, early on at Algolia, we were actually asking every single engineer in the team to do what we called a marketing hack every single month.”

“Developers hate speaking to these level one support people who don't know anything about the product they are supporting. Engineers should do support, and that's going to lead to two great things. One, your users are developers, and when they interact with dev…”

“Actually, I still remember our first customer, that first meeting, when I did a demo using a command line to index content. We didn't have any API client yet. We didn't have any admin UI yet. Just a command line and then a very simple webpage to show the searc…”

“At Algolia, we decided that the feature was not ever done until the doc was done. And documentation should be written by developers.”

“Documentation is marketing. That's how people are going to interact with your product. That's actually the first place people are going after your homepage and maybe a pricing page.”

“When the buyer is not technical and wants a turnkey solution, we always, not always, but most of the time, we actually lose the deal. But when the buyer is technical, or if tech has a lot of influence in the decision, we win way more often.”

“Taking the example of Algolia again, we actually waited until hundreds of employees Before we built a dedicated support team. And then we actually asked our best engineering manager to build that team.”