The Wisdom Wall

“In India, products that either save you money, uh, save you money or make you more money will make a lot of money. Products that save you time don't necessarily make that much money.”

“The problem is that software is going to be like content, which is that like your product is not the moat.”

“Mostly my thesis is that, Hey if you,, if you own distribution, you own eyeballs, no matter what, where you move to the eyeballs will travel there.”

“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”

“the digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's, that's what's the closest version of you, but you can't truly be fully authentic. That's a, That's a suicide.”

“you want, you want to feel secure financially before you're able to voice your thought very, very publicly. At least this is what I have maintained that I think if I feel extremely secure financially, it actually the thing that you're buying by making money is freedom to express.”

“Virtue signaling works, Nikhil. It does work, but it creates an expectation out of you that's hard to sustain. Because not everybody is as virtuous as they claim to be.”

“Very few people are able to succeed while also doing another thing. It's, it's, it's very tough to do that. If you do, you're really talented. You're really talented at being able to figure out in your spare time how to crush it at the content thing. So it requires you to make that jump to actually fully succeed.”

“You want to build a business under your distribution no matter what. Because wealth is made through owning equity and not through renting your time out. And unfortunately, the branded content part of our business, it's effectively high rent.”

“Um, that I think is because I think there's no one platform serves all that day, that time is gone.”

“I think all eyeballs are going to be through the phone now, so you'll have to be a creator if you want mass appeal like that.”

“A strong opinion about anything creates a market for the antithesis of that opinion by itself. Because everyone is online trying to build a brand. One of the easiest ways to build a brand is to be contrarian. So every single strong opinion automatically creates the opposite market.”

“you get likes if you're pretty, witty, or outragey. These are the three, these are the three quickest parts to like.”

“generally speaking, you want to collaborate with people you are more likely to get a yes to collaborate. So people want to collaborate up, but that's hard. So you want to start collaborating sideways.”

“the TAM of your video really matters, which is totally addressable market. Like, you could have a paradoxical title about something that nobody cares about, and it would not get views. It should be, it should be a broad TAM.”

“Nikhil, I don't think it's about them using the product in the first case. It's all about legitimacy. If I see a brand with Shah Rukh, I'm not thinking Shah Rukh uses this. I'm thinking this brand can afford Shah Rukh. They're not going away any time.”

“Anything that becomes a popular sentiment. So for example, your take, any take that becomes really popular creates a market for the contrarian take automatically. Because everybody wants, um, to be different.”

“any platform that enables you to become a rockstar in the easiest way possible would win, right? YouTube, you had to be a professional video maker. TikTok just gave you the tools too, so you could become a rockstar quicker.”

“So Discord is a way to manage communities and not necessarily grow your distribution. It is, you grow your distribution and then you bring all those people onto Discord.”

“In general, influencers would be better off supporting developer initiatives over any kind of, any kind of shilling of any kind of token. I think that's just the smarter route to go. It's also the more productive route, and you find yourself in a new community, that'll actually appreciate you, because very few…”

“The way for you to guarantee distribution is to find other people who have distribution, just get them to make shit. It's going to work.”

“Character, it's character and storytelling, right? It's like saying Harry Potter isn't real, then why are there Potterheads? It's like saying Sherlock Holmes isn't real, why are we watching their movies?”

“So if you, if you have the leverage of data in the short term, at least you have a significant leg up in the AI world.”

“how scalable it is determines how tired you get over, over a 10 year timeline.”

“I like to think of it as spikes and waves, which is, if you want to be, all the consistent stuff that you keep putting out, those are waves, and you've got to keep thinking about what's the next spike. These, what this means is you're forced to experiment or you're forced to do something that's going to get the next…”

“Early days of Twitter, there was no retweet button. There was a quote RT. You, you would copy someone's tweet and you would put RT in front of it and you would paste the tweet. But the second they added retweets, the second Facebook added likes to comments, that changed the game because all of a sudden Likes were…”