Bhat: Creator longevity requires balancing consistent baseline waves with growth spikes
Tanmay Bhat · Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer · Nikhil Kamath · Nov 20, 2023 · at 3:02:54
Tanmay Bhat explains his 'spikes and waves' mental model for sustaining long-term channel growth to Nikhil Kamath and fellow digital creators.
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“I like to think of it as spikes and waves, which is, if you want to be, all the consistent stuff that you keep putting out, those are waves, and you've got to keep thinking about what's the next spike. These, what this means is you're forced to experiment or you're forced to do something that's going to get the next new unique users onto your platform.”
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“Mostly my thesis is that, Hey if you, if you own distribution, you own eyeballs, no matter what, where you move to the eyeballs will travel there.”
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“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”
Bhat: Content creators cannot be 100% authentic online
“The digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's the closest version of you, but you can't truly be fully authentic. That's a suicide.”