The Wisdom Wall
16 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.
“There's no such thing as cancel. You cannot be canceled on the internet. It isn't, the algorithm has no emotions. You think the algorithm is like right wing or left wing? It doesn't care. You create content, it's interesting enough, it shows it to people. So you can say you canceled, but you come back next video, and…”
“one, ditch your existing friends, because you're about to enter a whole new industry, and two, surround yourself with new types of friends that are from the creative industry. The ones that don't shame you for screaming in front of a video.”
“At some point you will not get more famous. At some point you will saturate every single person in India that could potentially like you. Then you'll have this amazing and sad decline, and then the platforms want to show a different face, a different podcast, a different name”
“the best interest of YouTube is to have a new Mr. Beast every five years.”
“On Instagram reels, the title doesn't matter. Thumbnail doesn't matter. In fact, no one should be stressing over this at the beginning. Just stress over the 1:03 seconds of the video. The first sentence that you say in the video. So on TikTok, thumbnails don't matter. On Instagram, thumbnails don't matter. And on…”
“Do not start your career by making long YouTube videos. It will ruin your dream. There's no discoverability engine. In this, like, just like, this is only when you're big enough. For now, focus on TikTok, Instagram.”
“As a creator, if you get cancelled or pushed back, you have cracked it. You are finally relevant enough to hate.”
“So unfortunately, in social media, every year there's roughly like six to seven opportunities To go guaranteed viral. Guaranteed. Any video you make about a topic, it will go viral. Unfortunately, a lot of people utilize that just to get attention.”
“the only and the best way to get distribution today is to make YouTube Shorts, Instagram Reels, Facebook Reels that are 59 seconds exactly, which is the one minute guy. And I think short content gets you reach, and after you get the reach, you should go deep by creating the podcast. But you shouldn't start By creating…”
“You should read the quarterly calls of Facebook, YouTube, and Instagram, and from listening to the CEOs of the social medias, you can guess where the tides are going to go, because these guys control the tides.”
“When you begin, it's only quantity game.”
“Especially podcasts. It's impossible after one hour podcast. This is who you really are. That's why presidents really don't go on podcasts more than one hour or two hours. It becomes, you know, the third hour is like, that's where you make the mistakes.”
“Brands are the first to chicken out when you get cancelled, when you get pushed back.”
“So when it comes to titles, there's very easy wins, ok? How, why, what. Start the title with how and why, because the average human really wants to know why Greenland is not actually green. The human brain really wants to know how aquariums work, okay? So how and why is a very easy win. The second easy win is…”
“your first hire should be an editor. If you can afford to hire anybody, hire an editor, because that's how you buy back your time.”
“if you live to make videos, if your number one goal of living is to make the videos, it's unsustainable because at some point you'll be so tired of this. You don't want to make another cooking video. You don't want to make another travel video. You're done. That's why my number one advice to stay relevant is to live…”