Bhat: Comment likes and retweets transformed social media engagement mechanics
Tanmay Bhat · Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All · Nikhil Kamath · Apr 20, 2023 · at 3:34
Tanmay Bhat discusses the evolution of social media platforms and how product changes democratized digital validation.
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“Early days of Twitter, there was no retweet button. There was a quote RT. You would copy someone's tweet and you would put RT in front of it and you would paste the tweet. But the second they added retweets, the second Facebook added likes to comments, that changed the game because all of a sudden Likes were everyone's, everyone's game, not just the person who's, who's posting.”
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“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”
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“The digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's the closest version of you, but you can't truly be fully authentic. That's a suicide.”