Myntra
8 statements across 3 episodes · 4 bullish · 1 bearish · 3 people on the record · first statement Jul 2, 2023 by Mukesh Bansal · said 49 times in 6 episodes since 2023 · across every show →
Mentions by year
brought up most by Ananth Narayanan (36), Nikhil Kamath (5), Shantanu Deshpande (3), Vikram Pai (2), Suniel Shetty (1), Siddharth Gupta (1), Aadit Palicha (1)
tap a year for its mentions
2026 1 mention in 1 episode
2025 5 mentions in 2 episodes 3 per episode
2023 43 mentions in 3 episodes 14 per episode
- Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
- Ep #6 | WTF is Health? ft. Nikhil Kamath, Suniel Shetty, Nithin Kamath and Mukesh Bansal · Nikhil Kamath
- Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya · Nikhil Kamath
- every mention in 2023, scene by scene →
Everything said about Myntra, oldest first
Jul 2, 2023 positive
Oct 7, 2023
Narayanan: E-commerce algorithms reward brand catalog width over inventory depth
“In general, online values width more than depth. The reason is purely algorithmic. What happens is you have 600,000 SKUs in a Myntra. Number of SKUs that are tagged to a same brand name is one weightage in an algorithm that basically then says you're a large b…”
Oct 7, 2023 neutral
Ananth Narayanan: Amazon is search-led while Myntra and Ajio are visibility-led
“There are two types of platforms. One is you go search for something and you get to a product. The other is you go browse for something and you get inspired to a product. So that's visibility-led. The other is search-led. Amazon is search-led. Myntra and AGO a…”
Oct 7, 2023 neutral
Narayanan: Myntra ad experiments showed higher click-through rates for fair-skinned models
“And we ran an experiment where you actually look at click through rates long time ago, and you find that the click through rates are actually different. So purely economically, the click through rates on performance marketing were higher.”
Oct 7, 2023 negative
Oct 7, 2023 positive
Narayanan: Private brands grew to 30% of sales, driving Myntra's profitability
“And the private brand business of Myntra at the same time also went from seven, eight percent to call it almost 30%, which is what drove profitability. So we were among the most profitable pieces of the Flipkart ecosystem, not amongst, we were the most profita…”
Oct 7, 2023 positive
Narayanan: Scaling on Myntra requires frequent drops to trigger freshness algorithms
“Myntra values freshness. Fresh stock. So new styles coming on all the time. Therefore, if you want to make Myntra your primary platform, you basically have to introduce more frequent drops and you have to get tagged to what's new.”