Kishore Biyani

26 statements across 3 episodes · 10 bullish · 3 bearish · 2 people on the record · first statement May 7, 2023 by Kishore Biyani · said 5 times in 4 episodes since 2024 · across every show →

On the record as a speaker too: Kishore Biyani's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Nikhil Kamath (3), Manish Poddar (1), Karan Virwani (1)

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Everything said about Kishore Biyani, oldest first

May 7, 2023 positive
Assertion Not checkable as stated
Biyani: A single movie placement virtually created Indian apparel brand Biba
“I remember we made a movie and there was a particular dress which was made by Biba and they still sell that dress after 14 years or 15 years. And that, virtually that dress made Biba as a brand also to a great extent.”
Kishore Biyani May 7, 2023 ▶ 49:28 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023
Assertion Not checkable as stated
Biyani: Future Group compounded at 30% annually for 30 years
“I would say, in 30 years, we compounded at 30%. So it was serious. For 30 years, we did grow every year.”
Kishore Biyani May 7, 2023 ▶ 15:56 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023 neutral
Assertion Supported
Biyani: Future Group launched FutureBazaar.com around the same time as Flipkart
“We started FutureBazaar when, FutureBazaar.com and Flipkart had, along the same time. ... Around the same time, 2008, nine, yeah.”
Kishore Biyani May 7, 2023 ▶ 42:08 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023 negative
Disclosure
Biyani: Future Group failed by growing on debt without a strong balance sheet
“So what went wrong is basically growing on debt and not building a strong balance sheet.”
Kishore Biyani May 7, 2023 ▶ 1:35:51 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023 positive
Assertion Not checkable as stated
Biyani: Plus-size brand aLL was Future Group's most profitable business ever
“So we had a brand, we built a brand called All, a little larger. That became very big. Actually, it was the most profitable business we ever created.”
Kishore Biyani May 7, 2023 ▶ 33:16 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023 positive
Disclosure
Biyani: Future Group built around four or five 1,000-crore brands
“So, we were able to build around four, 5000 crores brands.”
Kishore Biyani May 7, 2023 ▶ 39:55 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
Oct 7, 2023 neutral
Opinion
Biyani: Brand marketers use neuro-linguistic programming to condition consumers
“I think all the brand marketers do something called the neuro-linguistic programming. They condition your brain to look at things in a different way and accept what they are saying.”
Kishore Biyani Oct 7, 2023 ▶ 31:07 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023
Insight
Biyani: FMCG marketing aims to transition consumers to higher per-kilo formats
“Every marketer's dream is to increase the per kilo or per liter price of everything. From soap to, what do you call, liquid, is an increase of price and upgrading of customers.”
Kishore Biyani Oct 7, 2023 ▶ 29:46 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 neutral
Insight
Narayanan: Premium pricing works within a narrow band, not at 5x markups
“So there's a band for every one of these within that band. I think premium people think it is actually you're charging a little bit more. The packaging makes a difference. All of that makes a difference, but I don't know, maybe Kishore, you can comment on it, …”
Ananth Narayanan Oct 7, 2023 ▶ 2:01:00 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 positive
Insight
Biyani: Launching pan-India brands today requires both northern and southern celebrity ambassadors
“Because in India today to launch a brand, a DTC brand, you need two stars. One from the south and one from the north.”
Kishore Biyani Oct 7, 2023 ▶ 2:59:24 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 neutral
Disclosure
Biyani: Of 120 brands created, 20 failed mostly due to flawed branding codes
“I think in my journey, we counted, we did close to a 120 brands or labels, whatever you call it. Yeah. And I would say we must have got 20 wrong. And whenever we analyze what went wrong was the name, the type style, the logo, what you call it, the, what you ca…”
Kishore Biyani Oct 7, 2023 ▶ 3:17:06 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 bullish
Insight
Biyani: Household cutlery and crockery offer easy market entry via design
“I would look at opportunity in two places. One is household wares to create a brand out there. Not home decor. I would say anything which goes into home. The cutlery, the crockery, any household. I think that's an interesting product category which people keep…”
Kishore Biyani Oct 7, 2023 ▶ 3:07:01 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 neutral
Insight
Biyani: Big Bazaar was built on consumer greed, fear, and altruism
“So Nikhil, in early days, like Big Bazar was created on three things. Greed, fear, and we used to call it altruism to a certain extent. The brand can be built on this. Greed is that it is available at a lower price. Fear is that it won't be available after a w…”
Kishore Biyani Oct 7, 2023 ▶ 1:04:17 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 neutral
Insight
Biyani: FMCG products fail if they break established category color codes
“So there are codes for every category. So you'll find similar color codes for a particular category. So every category is thought in a particular way. And if you move away from that code, it just doesn't sell. The consumer gets used to a certain, like if you l…”
Kishore Biyani Oct 7, 2023 ▶ 2:01:41 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Jun 25, 2026 positive
Opinion
Biyani: Social mobility in India can only happen through education
“The social mobility in India can only happen, ah, the India two coming to India one can only happen through education.”
Kishore Biyani Jun 25, 2026 ▶ 1:25:20 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 positive
Insight
Biyani: Businesses must start with consumer, brand, and design first
“No, no businesses start with brand first. Nobody. We strongly believe it is brand design and consumer first. Consumer brand and design first.”
Kishore Biyani Jun 25, 2026 ▶ 1:15:43 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 positive
Insight
Biyani: Abundance builds companies, but most Indians believe only in constraint
“Ronnie believes in constraint, and I believe in abundance. And I believe abundance can create something, because, and I think most of the Indians believe constraint only can build something. So it's a interesting theory, and I believe both theories are right. …”
Kishore Biyani Jun 25, 2026 ▶ 1:17:51 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 neutral
Insight
Biyani: Severe business losses eliminate the pursuit of capitalistic highs
“I think you lose the idea of capitalistic high. Because you become philosophical after you lose a lot. So I think philosophically, I think for me, creating anything new is a good high.”
Kishore Biyani Jun 25, 2026 ▶ 12:47 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 neutral
Insight
Biyani: Multidisciplinary co-creation model used for The Foundery fails elsewhere
“I'm trying this creation method in other areas. It just doesn't work. This has been a rare thing where nobody has said us no to be a part of this. Everybody has contributed in some manner.”
Kishore Biyani Jun 25, 2026 ▶ 47:02 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026
Disclosure
Biyani: The Foundery spends one crore rupees per cohort participant
“Plus I think we are spending, if I'm not wrong, we are spending one crore on every person in this program.”
Kishore Biyani Jun 25, 2026 ▶ 39:24 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 negative
Insight
Biyani: Pure celebrity endorsements no longer work for direct-to-consumer brands
“Because the consumer is not looking at endorsement brands now anymore. Anybody who comes in, takes money, and endorses a brand, I don't think so that works anymore at what used to work earlier, but I'm told that still works in B to B. The dealers, distributors…”
Kishore Biyani Jun 25, 2026 ▶ 58:30 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 negative
Opinion
Biyani: There Are Very Few Intellectuals in India
“There are very few intellectuals in the country.”
Kishore Biyani Jun 25, 2026 ▶ 1:32:21 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 positive
Assertion Not checkable as stated
Biyani: I have created more than 120 businesses
“I've created a 120 plus businesses, and I don't think so, there is anything like Foundry, which has gone right from conceptualization, or it's not changed form, anything significant from the day we started to this day.”
Kishore Biyani Jun 25, 2026 ▶ 1:06:57 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 positive
Assertion Not checkable as stated
Biyani: Future Group compounded at 25% to 30% before COVID
“I saw up and up until COVID came in. When I look back, we compounded maybe at 25, 30% all my life.”
Kishore Biyani Jun 25, 2026 ▶ 9:49 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026
Insight
Biyani: Modern consumer brand loyalty is much lower due to media consumption
“The loyalty factor of this generation is much, much lower because the kind of content and media they get to consume is far, far more.”
Kishore Biyani Jun 25, 2026 ▶ 56:44 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
Jun 25, 2026 neutral
Insight
Biyani: Better storytellers raise more money despite weaker underlying businesses
“Selling a concept is about storytelling. Somebody might be a better storyteller. He can raise better money. But somebody might be a introvert, a shy person, may not be able to raise money, but maybe he's doing business, maybe much, much better than the other p…”
Kishore Biyani Jun 25, 2026 ▶ 34:13 Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
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