“I saw up and up until COVID came in. When I look back, we compounded maybe at 25, 30% all my life.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Kishore Biyani
AssertionContradicted
Biyani: 30 million households drive 60% of India's total consumption
“The 30 million, what do you call, three crore households in this country, are basically contributing to 60% of India's consumption.”
Kishore BiyaniOct 7, 2023▶ 52:39Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
PredictionNot checkable as stated
Biyani: Legacy FMCG giants will inevitably acquire every successful new consumer brand
“I think they are, they know that they have a very strong balance sheet and ultimately every brand which is getting built, which will be successful, will be bought over by them. Because they will take it to that next 200 to a thousand crores.”
Kishore BiyaniOct 7, 2023▶ 2:12:21Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Insight
Biyani: Launching pan-India brands today requires both northern and southern celebrity ambassadors
“Because in India today to launch a brand, a DTC brand, you need two stars. One from the south and one from the north.”
Kishore BiyaniOct 7, 2023▶ 2:59:24Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Insight
Biyani: Physical-first retailers fail at digital because they cannot think digital
“Being physical, attempting digital was the biggest mistake, because you can't think digital. People who are born digital, think digital. So you were born physical and thinking digital was adding one more layer, but that doesn't work.”
Kishore BiyaniMay 7, 2023▶ 42:19Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
Insight
Biyani: Brands can no longer be built using traditional TV or print ads
“Now you can't build a brand on newspaper advertising or television advertising, or outdoor. Now the way to create a brand is completely changed.”
Kishore BiyaniMay 7, 2023▶ 42:48Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
Insight
Biyani: India's consuming class is outnumbered 3-to-1 by its serving class
“India one is the consuming class. Anybody who has a domestic help, for me, is the consuming class. Because consuming means not basic consumption, but some value-added consumption. India two is the serving class, which makes our lives better. The driver, the he…”
Kishore BiyaniMay 7, 2023▶ 1:00:21Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
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