Diageo, every mention
12 scenes · ← back to Diageo
tap a year for its mentions
every year anyone Suraj Shenoy 7Minakshi Singh 5Shuchir Suri 3Abhishek Khaitan 1
Verbatim, from the transcripts: the passages where Diageo comes up
Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath
- ▶ 26:17 unnamed speaker So I shot a lot for Diageo and a couple of alcohol brands, and eventually got commissioned to shoot for a book on the alcohol industry, CIABC, which is the main lobby, uh, main body that all the companies are a part of. 2 times in the scene
Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
- ▶ 8:07 Minakshi Singh And, and then I got my break in a company called Diageo, which was actually, which is still actually, uh, globally number one in the world.
- ▶ 19:31 Suraj Shenoy UB with Diageo or you're talking about the United Brewers, the beer company. 4 times in the scene
- ▶ 40:28 Shuchir Suri and I've serviced Pernod, Diageo, all these brands that do their marketing strategies, activations, events.
- ▶ 1:06:02 Minakshi Singh I mean, as part of Diageo Purno, we did a lot of rounds in many, many liquor stores, permit rooms, and one of the biggest learnings was that why are they sitting here and drinking is because they all need to get home in half an hour and… 2 times in the scene
- ▶ 1:23:34 Abhishek Khaitan Like HR firms who are past Diajo, past Purno, past XYZ, there are a lot of consultants, retired people who have created successful brands.
- ▶ 1:40:36 Suraj Shenoy I think Celebration Ram, which is of DI Joe, now outsells Old Monk quite a bit.
- ▶ 1:58:12 Minakshi Singh Which are the, ah, which are, say for example, I have a menu of 20 cocktails, out of which if I'm getting a majority of, say, a tie-up money, it's called a tie-up money, which basically means if I'm working with a Diageo, or a Pernod, or a… 2 times in the scene
- ▶ 2:17:53 Suraj Shenoy Pernos or DIJos of the world.
- ▶ 2:29:23 Shuchir Suri So whether you get a Radico or a Diageo or a Perno, to get into that distribution, what ends up happening is, okay, you want to take one case of Johnny Walker, you have to take six bottles of this new brand, which I've launched.
- ▶ 2:49:35 Suraj Shenoy I think that's, yeah, because there's so much more happening in whisky, where there's big money, and there are big multinational, like Pernod, D.I.
- ▶ 2:54:34 Shuchir Suri They go to a Diageo, they go to Perno and they said, this is my space.