Geary: Hiring Freelancers Instead of Agencies for Websites Is a Big Mistake
Kevin Geary · Why a Gorgeous Website Can't Convert a Soul · Feb 7, 2021 · at 48:09
Digital Gravy CEO Kevin Geary explains to Sean Weisbrot why businesses should avoid relying on individual freelancers when developing their core websites.
0:00 / 0:24exact quote · 24.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“A big mistake that a lot of people make, which is hiring freelancers. Freelancers are okay at some points, but for the management, the, like, especially if you're creating a website and you're doing it right for the first time ever, you want to put that in the hands of an agency that you trust, not a freelancer. Freelancers are very flaky.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kevin Geary
Geary: Using Squarespace or Wix Means You Do Not Own Your Website
“Wix and Squarespace and web flow. All of these other platforms have, you know, the inherent problem of being proprietary closed systems. So when you are building a site on Squarespace, number one, you don't own your website. Squarespace owns your website. You'…”
Geary: Outgrowing Squarespace Forces Costly Migrations to WordPress
“I can't tell you how many Websites. I've had to migrate from Wix and migrate from Squarespace because the business gets to a point where it's like, well, we're big now. We want to do this and this and this. And it's like, ah, well, you can't do that on Squares…”
Geary: Google Has No Interest in Ranking Five-Page Websites
“Google has no interest in ranking a one page website or a five page website because there's not enough there for Google to chew on to understand that you're the best in the game.”
Geary: Copywriting Matters More Than Visual Design for Website Conversions
“I would argue, And we can look at data that that's probably one of the most important parts of a website, because there are websites that are just atrociously ugly that have amazing copy and convert really, really well. And on the flip side, there are gorgeous…”
Geary: Websites need dedicated pages for each service instead of single-page lists
“If you're listing all your services on one page, you have one paragraph to sell the person on your service. You need an entire page to sell the person on the service. You got to go into detail about the entire process, the frequently asked questions, like ever…”
Geary: Businesses Should Ditch the Word 'Blog' For 'Resource Library'
“I don't like the word blog because it does, it never had a business connotation to start with. I really don't think it still does. It's not a web log. That's what it used to stand for. It is a, an article repository. It's a resource. It's a library that you're…”