Opinion certainty 4/5 debate potential 3/5

Geary: Using Squarespace or Wix Means You Do Not Own Your Website

Kevin Geary · Why a Gorgeous Website Can't Convert a Soul · Feb 7, 2021 · at 9:52

Digital Gravy CEO Kevin Geary compares closed proprietary website platforms against open-source alternatives like WordPress.

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“Wix and Squarespace and web flow. All of these other platforms have, you know, the inherent problem of being proprietary closed systems. So when you are building a site on Squarespace, number one, you don't own your website. Squarespace owns your website. You're building it on there to land, right? And they make the rules and they provide the tools and there's no add on tools available, like whatever they choose to give you or not give you, that's what you're stuck with.”

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