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Andersen: People instinctively ask three specific questions when facing change

Erika Andersen · Why "Difficult, Costly, and Weird" Is Wired Into Your Brain · May 10, 2022 · at 14:30

Erika Andersen, leadership consultant and author, breaks down the core psychological information needs humans experience when subjected to organizational or personal change.

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“So what we found as we did this research is when a change comes at us, Almost without exception, we want to know three things. We want to know, what does this mean for me? What am I personally going to have to do differently? That's thing one. Thing two is, why is this happening? Because we have this strong preference for the status quo, we need a pretty good reason to change, so why is this happening? And then the third thing we want to know is what will it look like when it's changed? What's the post change future?”

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