Shepherd: Breakdown of new vs. existing customer revenue signals founder sophistication
Brooke Shepherd · 80% Growth During COVID Came From the Brands Everyone Else Ignored · May 6, 2025 · at 11:33
Mason Interactive CEO Brooke Shepherd explains how he evaluates whether prospective e-commerce clients have the operational clarity required to scale successfully.
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“If they could tell me how many, what percentage of the revenue they want to have come from new customers versus existing customers, I know I'm dealing with someone who's pretty sophisticated and pretty smart and has a really good chance to succeed.”
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