Brooke Shepherd

5 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement May 6, 2025 by Brooke Shepherd · across every show →

On the record as a speaker too: Brooke Shepherd's record, appearances and statements → this page counts the times other people say the name.

Everything said about Brooke Shepherd, oldest first

May 6, 2025
Assertion Not checkable as stated
Shepherd: Mason Interactive is a $30M completely bootstrapped agency
“I mean, we have a, I have a thirty million dollar Self-funded agency, completely bootstrapped in a low margin services business.”
Brooke Shepherd May 6, 2025 ▶ 1:49 80% Growth During COVID Came From the Brands Everyone Else Ignored
May 6, 2025 neutral
Insight
Shepherd: Automation killed manual Google ad bidding as a competitive advantage
“It used to be that if you were a more sophisticated bidding person, if you knew how to game the algorithms in Google better than the next person, you could be successful. That's not the case anymore.”
Brooke Shepherd May 6, 2025 ▶ 6:49 80% Growth During COVID Came From the Brands Everyone Else Ignored
May 6, 2025 positive
Insight
Shepherd: Agencies must give expert advice first, then execute client requests
“It's not my job to do what a client asks. It's my job to give my client my best advice based on billions of dollars of assets under management and 16 years of doing this and hundreds of brands. It's my job to give them my best advice and then do what they ask.”
Brooke Shepherd May 6, 2025 ▶ 4:26 80% Growth During COVID Came From the Brands Everyone Else Ignored
May 6, 2025 negative
Insight
Shepherd: Startups advertising only to existing customers efficient themselves out of business
“However, if we are spending money only on advertising to existing consumers, By definition, we are not getting new consumers and our business will go into a death spiral and we will efficient ourselves right out of business.”
Brooke Shepherd May 6, 2025 ▶ 24:51 80% Growth During COVID Came From the Brands Everyone Else Ignored
May 6, 2025
Insight
Shepherd: Breakdown of new vs. existing customer revenue signals founder sophistication
“If they could tell me how many, what percentage of the revenue they want to have come from new customers versus existing customers, I know I'm dealing with someone who's pretty sophisticated and pretty smart and has a really good chance to succeed.”
Brooke Shepherd May 6, 2025 ▶ 11:33 80% Growth During COVID Came From the Brands Everyone Else Ignored
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