Versteeg: The only reason to measure any metric is to change behavior
Alan Versteeg · Conviction Before Competence: Why Top Earners Defy Every Sales Profile · Dec 19, 2023 · at 33:54
Alan Versteeg, Global CRO of Growth Matters, explains why enterprise organizations must treat data sets and conversion ratios as diagnostic inputs rather than management objectives.
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“The only reason we should measure anything is to change it. We shouldn't measure something to talk about it because it doesn't change it.”
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