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Alan Versteeg

Co-Founder and Global CRO, Growth Matters International · 1 appearance on the record.

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founderexecutiveLinkedIn ↗growthmattersintl.com ↗

Alan Versteeg co-founded Growth Matters International to train sales leaders on execution discipline, mindset, and coaching frameworks. He has trained thousands of sales managers across more than 45 countries, focusing on shifting teams from transactional selling to value creation.

11statements → 4claims → 1claims resolved → 4/5average certainty → 2.55/5average debate potential →

0 supported 0 partly supported 1 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 7 insights · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Versteeg: Extroverts and introverts differ by only 0.03% in sales success
“And by the way, the only difference between extroverts and introverts in sales success is 0.03%. So let's just debunk that myth. There's no difference in whether you have the gift of the gab or whether you're silent.”
Alan Versteeg Dec 19, 2023 ▶ 39:49 Conviction Before Competence: Why Top Earners Defy Every Sales Profile

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alan Versteeg on measured tape to publish a rate. This says nothing about how they speak.

Everything Alan Versteeg said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted
Versteeg: Extroverts and introverts differ by only 0.03% in sales success
“And by the way, the only difference between extroverts and introverts in sales success is 0.03%. So let's just debunk that myth. There's no difference in whether you have the gift of the gab or whether you're silent.”
Alan Versteeg Dec 19, 2023 ▶ 39:49 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Prediction Not checkable as stated
Versteeg: Generative AI in Sales Will Increase Laziness and Canned Outreach
“What's going to happen Is we're going to see more laziness, and more ineffectiveness, and more canned messages, and more of the same.”
Alan Versteeg Dec 19, 2023 ▶ 3:03 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: Sales scaling issues stem from lack of value clarity, not training
“So often I say is that it's not a sales training challenge often. It's about understanding the clarity of our value and baking that in to how we operate as a business.”
Alan Versteeg Dec 19, 2023 ▶ 18:20 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: Proactive objection prevention builds more trust than reactive handling
“What I know works better, not my view, it's scientifically known in psychology, is You want to run what I call empathetic objection prevention, meaning if I'm about to partner with you, the better you could read my mind, the more I trust you.”
Alan Versteeg Dec 19, 2023 ▶ 23:44 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Assertion Not checkable as stated
Versteeg: Top sales earners are defined by aligned values, not methodology
“The evidence that the top performing earners in sales in the world sell with noble purpose. You can't predict their personalities. You can't predict them by sales process. You can't predict them by methodology. What you can see is aligned values.”
Alan Versteeg Dec 19, 2023 ▶ 39:05 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Assertion Not checkable as stated
Versteeg: Training methodology alone does not shift sales performance curves
“And they still, with all this history of data, No evidence that we move the bell curve on sales when we only train methodology. Methodologies are tweaks to a good values system.”
Alan Versteeg Dec 19, 2023 ▶ 41:28 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: Outbound prospecting requires treating prospects like clients immediately
“When you're prospecting, when you're outbound, that effectively what you're trying to do is you're trying to treat the client upfront, like a client, not like a prospect or a suspect or a number or a data point. So I love the approach you took where you lead w…”
Alan Versteeg Dec 19, 2023 ▶ 9:29 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: A sale is never the first mechanism of value transfer
“Once we've established the foundation of value, the sale just becomes the next mechanism of value transfer. It's never the first mechanism of value transfer.”
Alan Versteeg Dec 19, 2023 ▶ 15:04 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: Sales scripts are guardrails until reps master core value ingredients
“The script is your initial recipe. It's when you're a little bit struggling, where to take the conversation, he has a guideline. This is just your guardrails in terms of your conversation. But what eventually happens with any chef, they've got the ingredients …”
Alan Versteeg Dec 19, 2023 ▶ 28:50 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: The only reason to measure any metric is to change behavior
“The only reason we should measure anything is to change it. We shouldn't measure something to talk about it because it doesn't change it.”
Alan Versteeg Dec 19, 2023 ▶ 33:54 Conviction Before Competence: Why Top Earners Defy Every Sales Profile
Insight
Versteeg: Sales Teams Scale by Hiring Value-Aligned People, Not Dictating Process
“You grow by who, not how. By finding people that you can put into their highest and best use, you can grow. Because the how, the right who's will find. And I believe that with such certainty now in sales, it's the right who's, the right value system, they'll f…”
Alan Versteeg Dec 19, 2023 ▶ 0:16 Conviction Before Competence: Why Top Earners Defy Every Sales Profile

Appearances (1)

EpisodeDateSpeaking time
Conviction Before Competence: Why Top Earners Defy Every Sales Profile Dec 19, 2023 23m
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