Non-Specialists on Cross-Functional Teams Often Spark the Best Ideas
Brad Cleveland · Second From the Bottom to Second From the Top in One Move · Sep 16, 2021 · at 20:19
Brad Cleveland, a customer experience strategy consultant, discusses how non-technical team members can drive usability breakthroughs by asking foundational questions.
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“We've got all these specialists, but the best ideas can come from someone who doesn't have a lot of technical background in those areas. I've seen this with technology all the time. What if, or could it do this? Or what if we did it that way? And someone that doesn't even understand technology and suddenly we're like, yeah, you know, that makes sense. I mean, from a usability issue, from the perspective of ease of use, that would make a lot of sense. So they ask these sort of innocent questions that can really drive progress. So have the specialists, but have cross-functional teams where you have those that aren't so versed in those areas, be able to ask the quote unquote silly questions.”
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