Van Eyprin: Soften Feature Deprecation by Announcing Desirable New Features
Peter van Eyprin · Why Dogfooding Your Own Product Exposes What All Your Data Misses · Dec 15, 2020 · at 8:12
Consultant Peter van Eyprin explains tactics for communicating product deprecations to users without alienating them.
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“We like to put it as a feature trade-off, and we try to make a weighted trade-off, is what we call it. So, on the one hand, you're losing this thing that you love every day. On the other hand, We're going to announce that the same time that we're adding this other thing that hopefully is highly desirable, which softens the blow of losing that feature.”
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