marketing tactics

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Mar 3, 2021 by Stacey Ross Cohen · across every show →

Everything said about marketing tactics, oldest first

Mar 3, 2021
Insight
Cohen: Skipping brand discovery to execute marketing tactics causes inevitable backpedaling
“That's the problem I find so many people see like that shiny penny and they just want to jump into the tactics and they want to create their own podcast or blog without figuring out the initial phase because you've got to build a foundation. If you don't, what…”
Stacey Ross Cohen Mar 3, 2021 ▶ 9:28 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Jun 8, 2021
Insight
Out: Marketers Must Automate Working Channels to Continuously Test New Ones
“With some marketing tactics, you can get a quick bump, and then that's just this, you've hit a local maximum. So I'm always curious to see how are people continually able to move the needle to a higher level of generating more revenue, generating more leads, a…”
Chris Out Jun 8, 2021 ▶ 21:55 The Goldmine of Growth Hidden in Every Business
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