KOLs

6 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Nov 23, 2022 by Chris Wong · across every show →

Everything said about KOLs, oldest first

Nov 23, 2022 negative
Insight
Wong: Taiwanese talent agents act merely as non-exclusive job brokers
“In Taiwan, especially in Taiwan, actually, I think a lot of these KOLs have so-and-so called agents. And the reason why it's plural is because there is not one single agent that binds them. And these agents are essentially just job referrers and these job refe…”
Chris Wong Nov 23, 2022 ▶ 17:08 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
Nov 23, 2022 positive
Insight
KOLs genuine about sexual orientation see far higher fan engagement
“When the KOLs are very genuine about their sexual orientation and not, you know, put on the face or just pretend and all that kind of stuff. Typically they see a far higher fan engagement than if they tried something that was a little bit more shady per se.”
Chris Wong Nov 23, 2022 ▶ 8:34 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
Nov 23, 2022
Disclosure
Scarlett International has 118 signed KOLs, roughly 90 female
“Currently our company at this very moment has 118 KLL signed with us and roughly 90 of them are female.”
Chris Wong Nov 23, 2022 ▶ 4:32 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
Nov 23, 2022 positive
Insight
Wong: Natural-Looking Asian KOLs Drive More Engagement Than Creators With Plastic Surgery
“One of the trends that we were able to observe is that people that were, you know, more natural looking per se, They were able to get a lot more fan engagement and traffic without posting any kind of explicit content.”
Chris Wong Nov 23, 2022 ▶ 32:33 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
Nov 23, 2022 negative
Opinion
Wong: Asian influencers prioritize short-term payouts over long-term brand integrity
“In Asia, it would be gambling websites. And that's just terrible because Gambling websites overall in Asia are largely banned. And so it really hurts their image and they just care about the initial short-term gains of the financial aspect. And they don't care…”
Chris Wong Nov 23, 2022 ▶ 10:27 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
Nov 23, 2022 positive
Insight
Wong: Asian KOL fans will pay for standard Instagram-style content
“And when we typically find content creators in Asia, especially in Taiwan, Malaysia, or even Korea, a lot of these KOLs, you know, what we typically see is that their fans are more than willing to pay for their content. And this kind of content is typically wh…”
Chris Wong Nov 23, 2022 ▶ 2:42 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
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