GreenPal

“The first year, we just wanted a hundred transactions in a week and we didn't hit it. We got like 57. It worked our ass off for a whole year and we could only get 57 people to use it in a week's time.”

“If contractors aren't winning and making money consistently, then we don't have a product.”

“I don't have a podcast, but I go on like one or two a day and I think it can help manufacture some serendipity.”

“And until we could get something like 40% of people that got one mowing to use it for the rest of the season, we didn't feel comfortable moving to another city because what was the point?”

“So no matter what marketplace you're in, most of the time you're going to have to build that stuff out for your suppliers. And you don't have to start with all of it day one, but as time goes on, that that's how you're going deeper and deeper and deeper into t…”

“And like in 1819, and 20, we were launching four or five cities a month.”

“My philosophy is that you're better off in most cases self-funding it, at least for the first three or four years, because it forces this kind of like self-constrained and like this clarity of thought and this clarity of strategy, because necessity is the moth…”

“We're in every major city in the United States and doing over twenty million dollars a year in revenue.”

“I think I can take this business to nine figures and then it's going to be like a reset.”

“And it wasn't until we ran a Facebook campaign, did our own creative, took classes on copywriting did, ran the campaign ourselves, did the A-B testing ourselves, and got pretty good at it, and then we could delegate tasks to specialists that we were able to th…”

“We're closing in on our end of our season, so we've already surpassed that, so we did thirty million dollars this year, and last year we did 20, so we're growing like wildfire.”

“None of us knew the tech side, so we believed all we had to do was just pay a development shop to build what we thought Green Pal should be, and then we would be off and going, and so we did that, and we spent like a 150 grand of our own cash paying this dev …”

“Once you get moving and you know, you get over eight figures, then you got this team doing things and quite frankly, some days might be boring because you got a really good team around you and they're, Kicking ass and doing what they're supposed to be doing, a…”

“And now there's, you know, we, our team is 47 people. And so those people depend on our business for our livelihood. There's 32,000 contractors that depend on the platform to run their business, and there's 300,000 plus homeowners that depend on the platform.”

“In most businesses, if you can improve retention one or two or three percent, it's like the same as increasing signups by a hundred percent.”

“There's a lot of female led service providers on our platform. Matter of fact, they end up performing better and making more money than their male counterpart counterparts.”

“We haven't raised any outside capital.”

“There's been about a billion dollars of capital crashed into the ground really in this one industry in terms of venture backed startups. That have been better funded, better, you know, smarter teams, more experienced teams that have chased kind of this same op…”

“Nationwide, the United States, several 100,000 people using the app to get their grass cut, and still growing. Still growing 40, 50% every year.”

“That was what we had to do at that stage of the game was become really in retrospect, you know, compared to the people that work for the company today, terrible coders, trash, trashy code. Buggy code. Barely worked, but that's what we had to do at level, metap…”

“I ran a ten million dollar landscaping business that in many ways was harder than this business, and did a pretty good job of running that, and got that business acquired which doesn't happen very often in the landscaping industry. So, you know, I've kind of b…”

“And so I think like in startup land and starting a business, it pays to be Mario. You know, if you got to jump in there and write some copy, if you need to be writing a blog post every day, if you need to be doing like a hundred journalist outreach pitches a d…”