The Ledger
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Adding non-essential onboarding questions boosted Cal AI's user conversion rate
“Initially, we had no animations, we had no GIFs, it was,
Very bland.
We only asked the questions we needed in order to give the user their calorie daily intake estimate that they would need to gain weight or lose weight, and
That was, it was purely utility, bu…”
Cal AI relies on third-party models rather than training its own
“We did not train our own model to do this.”
Cal AI has generated over $10 million in revenue this year
“So I was backtracking on the revenue, revenue calculations, probably closer to like a little over 10 right now.”
Cal AI recruits the majority of its talent directly from X
“I'd say most of our talent came straight from X.”
Cal AI receives between 20,000 and 30,000 new downloads daily
“Every day we get 20 to 30,000 new downloads.”
Over 20% of new Cal AI downloads convert to trial or paid
“20 to 25 will convert either to paying right away or into a trial.”
Moving the sign-in screen to the end of onboarding reduced drop-off
“Definitely moving the sign-in screens to the end because there is a lot of drop-off there, that was the biggest by far.”
Cal AI retains about 250 influencers to post monthly content
“We have about 250 influencers right now on retainer that are just posting, integrating us into their content monthly.”
Pure commission deals fail because brands offer creators guaranteed fees
“That would be the dream, but the reality is that there's too much competition out here with the brands, and they want to be guaranteed a payment, and if we're not gonna do it, another brand will.”
Cal AI prioritizes hiring hyper-specialized talent dedicated to single product areas
“That is the number one priority right now is hiring, but not just hiring anyone, specialized talent. So my goal right now for the company is let's bring someone on whose only job is just paywall experiments all day. He's just thinking about how can I increase …”
Yadegari projects Cal AI's annual subscription renewal rate at 25% to 50%
“However, we expect that it's going to be between 25 to 50% renew, which is very broad, but that's the window we expect it to be.”
Cal AI reached $1 million in sales within five months
“Yeah, that was like five months into the company.”
Cal AI ignores ASO tools, relying on intuition for keyword strategy
“So tools, we actually don't use any tools. I know app figures is a very popular one, but we mainly use, it was mainly off of the dome, actually.”
Cal AI abandoned a multi-app strategy to focus on its core product
“And so we, the plan was to apply that same thing to other apps, but Cal AI just kept growing faster and faster. And so by the time we had finished development on those other ideas we had, we realized it didn't make sense to spend any time there. Just given Kal…”
Adding reassurance screens to the onboarding flow boosted Cal AI's conversion rate
“And then we add the idea to, okay, let's add a screen that says, thank you for trusting us.
Let's add a screen that says, you're going to lose weight faster with Cal AI.
And that was cool.
That increased the conversion rate.
So how do we take this one step fur…”
Yadegari's college admissions tweet received 28 million views
“It got twenty eight million views, and then if you scroll down the personal statement, got forty million views by itself, and so that garnered so much attention, and we actually had a few stations reaching out”
Cal AI pays top influencers tens of thousands monthly for four posts
“Per month, the largest, it's in the tens of thousands per month, and the expectation is four posts.”