The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Oates Pays Event Speakers $250 For On-Stage Product Mentions
“Now I would literally text them. I see you're speaking speaking to at this event. Sweet. Trying to get some people to check out Ovation. If it comes up, we'd love you to mention us. I'll send you 250 bucks if you do. I would pay people to mention me on stage. …”
Zach Oates Nov 2, 2022 ▶ 15:16 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Insight
Oates: Early-Stage Startups Should Ignore TAM and Focus on Niche Groups
“So if you're looking for money, forget the TAM. Screw the TAM. Let it go. Focus on what can you do for a very specific group.”
Zach Oates Nov 2, 2022 ▶ 3:39 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
Oates: $40 DIY booth yields 800 leads versus 300 for $70k setups
“So I pay 40 dollars to bring my booth. These other suckers are paying 70 grand to have their booth made. And guess what? I get 800 leads per trade show, And they're getting 300 because it's not about the show. It's about the hustle.”
Zach Oates Nov 2, 2022 ▶ 14:19 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
Oates: First 100 podcast episodes generated 6,700 total downloads
“My first like hundred episodes, I had 6700 downloads.”
Zach Oates Nov 2, 2022 ▶ 11:58 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
Oates: Newsletter reaches 2,000 subscribers with a 60% open rate
“I've got 2000 people with a 60% open rate email.”
Zach Oates Nov 2, 2022 ▶ 12:48 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
Oates: Ovation Works With Over 2,000 Restaurants and 100 Retailers
“We work with a little over 2000 restaurants, about a hundred retailers and one blood sucking lawyer. Other than that, we primarily work with restaurants.”
Zach Oates Nov 2, 2022 ▶ 1:33 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
Oates: Ovation Reached $40,000 in Monthly Recurring Revenue Before COVID-19
“So we were doing 40 K in MRR.”
Zach Oates Nov 2, 2022 ▶ 1:44 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Disclosure
Oates: Ovation used the FAST template to set advisor equity
“Use fast template founder advisor standard template. So this is this is what I used for my advisors to get them on board and how I gave them equity and how I knew how much to give them equity.”
Zach Oates Nov 2, 2022 ▶ 6:16 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
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