The Ledger
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Muntean: Plannable does not compete with Later, focusing on team workflows instead
“So I don't see us competing with later. Later are doing something for individual marketers. We're doing it for teams. Our focus is not scheduling. Our focus is mostly collaboration and helping people manage their workflows.”
Muntean: Plannable Counts BMW, Virgin Mobile, and Wendy's as Clients
“We are helping brands such as BMW, Virgin Mobile, and Wendy's simplify their content production workflows.”
Muntean: Plannable Customers Pay an Average of Around $50 Monthly
“So the, it starts at 49. So the average is around 50 dollars per, per account.”
Muntean: Plannable has 70 recurring customers and 3,000 from AppSumo
“So we currently have around 70 customers, and we also did an amazing launch on AppSumo, and we have around 3000 customers from the AppSumo launch.”
Muntean: Plannable kept around $40K of $120K+ AppSumo gross sales
“So from AppSumo, I think we sold more than 120 K and, you know, the AppSumo take a large portion of that. And I think we kept around four 40 K”
Muntean: Plannable burns under $7,000 monthly for a five-person team
“So I guess we're under seven K for four or five people around. That's our monthly burn burn rate, which is pretty incredible.”
Muntean: Instagram scheduling API is Plannable's biggest bottleneck hands down
“With Instagram scheduling, that's our biggest roadblock. That's our biggest bottleneck, hands down.”
Muntean: Promotional launch expanded Plannable's MRR beyond one-time cash injection
“We launched the product in October, and then it painfully grew very slowly, and then once we launched on Epsilon, we had all the social media buzz after the launch. It kind of grew our MRR as well, not just the one-time cash injection.”