The Ledger
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Encompass offers 50-50 perpetual revenue splits to key channel partners
“Some of them have significant install base and therefore, you know, it's they're on board and we split the revenue on a fifty-fifty basis.”
Encompass charges legal clients $5K/mo and financial services up to $150K/mo
“For a midterm legal, legal size company, probably around in US dollars, 5000 a month for the platform ranging up to financial services company starting at 25,000 a month or up to around a 150,000 a month.”
Wayne Johnson lost millions in a property mezzanine deal before founding Encompass
“It was a property investment. It was a sub-division company that we were actually funding, providing some mezzanine finance for, and then found out after we provided the finance that things weren't right, so we decided to take the project over and things got w…”
Encompass scaled early distribution via exclusive Australian revenue-share deal
“We did a revenue share deal on top of the selling, and, you know, that evolved over a period of time, and, ah, we grew our business on the back of that. We changed our pricing model a few times, and, ah, eventually we did a great deal with them where they beco…”
Wayne Johnson projects Encompass will cross $1M monthly revenue in early 2019
“It will be early next year on our current projections.”
Encompass has a 15 to 20-month CAC payback period
“Well, I guess we're looking to try and drive that number down at customer acquisition costs so that we recruit their value in the first four months. And we're still well, we're all over 15 to 20 months at this point.”
Encompass annual gross revenue churn is approximately 3%
“So, it gives us, you know, quite sticky to our churn rate. Is really around three percent. And so it's, it hasn't been a concern for us.”
Wayne Johnson: Australia's capital market is much more immature than the US
“Starting in Australia where the market for capital is is a lot more immature, I guess, than what the US market is.”
Encompass has raised just under £20M ($28M) in total capital
“Around just under twenty million pounds. So I guess what's that about twenty eight million US dollars.”