The Ledger
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Patankar: Process Street prioritizing conversion infrastructure before top-of-funnel marketing spend
“So we're kind of, we're investing deeper in the funnel versus investing at the top of the funnel because until our whole sales infrastructure is, is really strong, we don't want to continue pouring money in, in, in, in the top of the funnel.”
Patankar: Process Street targets 2018 Series A at $1.5M-$2.5M ARR
“So we want to raise an a round say kind of Q on Q two next year. And the typical range for that is, you know, 1.5 to 2.5 ARR. Kind of for a rounds at the moment. So that's kind of the range of our target.”
Patankar: AngelPad invested $55K for 6% equity in Process Street
“I believe angel pad has changed it many times over their cohorts, but when we did, it was like, Six for 55. So six percent for 55 K. Yep.”
Patankar: Enterprise workflow market is $13.5B, led by SharePoint
“You need to basically take that market, which is like a giant 13.5 billion dollar market share points, the biggest product in that market.”
Patankar: Blog hits 200,000 monthly visits on flat marketing spend
“So now our blog probably gets around 200,000 visits a month. You know, and that's grown Kind of doubled each year and the spend is pretty much being the same throughout that whole time.”
Patankar: Process Street average contract is $2,000 with a $150 minimum
“That's our average, average deal size, but our minimum is, is a one seat user, which is a 150 bucks.”
Patankar: Expansion revenue is 20% to 30% of Process Street's monthly new revenue
“For us, it's about, depending on the month, it's between 20 and 30%.”
Patankar: Process Street has between 500 and 1,000 paying customer accounts
“We're between 500 and a thousand.”