Patankar: Process Street prioritizing conversion infrastructure before top-of-funnel marketing spend
Vinay Patankar · 706: This 31 Year Old Raised $1.3M To Help You Be More Efficient · Jun 30, 2017 · at 9:32
Vinay Patankar, CEO of Process Street, explains his marketing and sales capital allocation philosophy to Nathan Latka.
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“So we're kind of, we're investing deeper in the funnel versus investing at the top of the funnel because until our whole sales infrastructure is, is really strong, we don't want to continue pouring money in, in, in, in the top of the funnel.”
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