The Ledger
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Instapage scaled past $1M ARR by bidding on competitor search terms
“We took a pretty aggressive strategy by, you know, targeting our competitors and saying like, you know, don't try X competitor until you've tried Instapage. But we, what we had in mind is like, of course, this wasn't going to be a long-term strategy for us, bu…”
Instapage's revenue is 98% self-serve SaaS
“However, that's still, you know, an annual subscription, but the vast majority of our business today, 98% actually is all self-serve SaaS and we're building on an enterprise component now.”