The Ledger
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Piper Has Reached Over 4,000 Customers Since Launch
“And then we already have over 4000 customers since launching Christmas last year.”
Piper raised a $2.1M seed round in addition to Kickstarter capital
“We have a 2.1 million in our seed round. So that is X to 250 from Kickstarter.”
Gibbons: Piper's Facebook ad CAC ranges from $25 to $65
“When we're just doing straight Facebook ads it depends on seasonality. Sometimes we see 25 dollars and sometimes we see 65 dollars.”
Gibbons: Piper resellers buy units at $240 and retail at $299
“Our resellers are willing to take a It's a pretty slim cut of margin. So we're talking like two 40 apiece, reselling at two 99.”
Piper sold over 400 units in July and nearly 500 in August 2016
“So we did a little over 400 in July, just under 500 in August. And then as September, it looks like we'll be over 600 here.”