The Ledger
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Bendenbos: Reseller acquisition is more profitable than targeting end customers directly
“Yeah, because it's more profitable to target resellers, of course, because you only have to explain the tool once, of course, and then the reseller can do, can take that, that knowledge to their own clients. To some clients. And then it would it would be quick…”
Bendenbos: A $5M All-Cash Acquisition Offer for Cookie First Is Not Enough
“I think that would be not enough, but of course that, that is something that I need to discuss because yeah, well, 50% shareholder.”
Bendenbos: Cookie First's Average Customer Pays €30 Per Month
“I think average on average customer would pay. 30 euros a month.”
Cookie First generated €885,000 in revenue in 2021
“Last year we were, we had was it? Eight, 85 885 K euros.”
Bendenbos: CookieFirst will launch new privacy tools before fundraising
“We're currently working on a few other privacy SaaS tools. Which we want to do which we want to launch first. See how that goes. And right after the launch and we get a couple of customers on those platforms, then we want to start funding.”
CookieFirst spent €200,000 on marketing in 2021.
“I guess last year we spent 200,000 euros. Yeah, the whole year.”
Bendenbos: Cookie First's Highest-Paying Customers Pay Around €1,500 Monthly
“Well I guess it's the highest paying customers could be 1500 euros a month.”