Disclosure certainty 4/5 debate potential 1/5

Cookie First generated €885,000 in revenue in 2021

Tom Bendenbos · Bootstrapped To $1m With Cookie Monitoring and Security SaaS · Feb 17, 2022 · at 5:34

Tom Bendenbos shares Cookie First's annual revenue metrics with Nathan Latka.

0:00 / 0:11exact quote · 11.6s
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“Last year we were, we had was it? Eight, 85 885 K euros.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Insight
Bendenbos: Reseller acquisition is more profitable than targeting end customers directly
“Yeah, because it's more profitable to target resellers, of course, because you only have to explain the tool once, of course, and then the reseller can do, can take that, that knowledge to their own clients. To some clients. And then it would it would be quick…”
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Opinion
Bendenbos: A $5M All-Cash Acquisition Offer for Cookie First Is Not Enough
“I think that would be not enough, but of course that, that is something that I need to discuss because yeah, well, 50% shareholder.”
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Assertion Not checkable as stated
Bendenbos: Cookie First's Average Customer Pays €30 Per Month
“I think average on average customer would pay. 30 euros a month.”
Tom Bendenbos Feb 17, 2022 ▶ 4:06 Bootstrapped To $1m With Cookie Monitoring and Security SaaS
Disclosure
Bendenbos: CookieFirst will launch new privacy tools before fundraising
“We're currently working on a few other privacy SaaS tools. Which we want to do which we want to launch first. See how that goes. And right after the launch and we get a couple of customers on those platforms, then we want to start funding.”
Tom Bendenbos Feb 17, 2022 ▶ 6:28 Bootstrapped To $1m With Cookie Monitoring and Security SaaS
Assertion Not checkable as stated
CookieFirst spent €200,000 on marketing in 2021.
“I guess last year we spent 200,000 euros. Yeah, the whole year.”
Tom Bendenbos Feb 17, 2022 ▶ 7:13 Bootstrapped To $1m With Cookie Monitoring and Security SaaS
Assertion Not checkable as stated
Bendenbos: Cookie First Has Around 5,000 Paying Customers
“I think it's 5000 or something.”
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